Now we have the elements we need to show ourselves and start talking. The conceptual meets the practical.
Depending on the agreed media and development plan, expect a production agency to be involved. These are the people responsible for the physical logistics, but they are often involved in later stages of creative finalization too.
Main communication outputs:
Video Shoot
> Preparation phase: Storyboard development and finalization, location scouting, talent scouting, set design, wardrobe choice.
> Core Team: Creative Director, Film Director, Art Director, Art department, Talent, Clothing, Makeup, Assistants, Project manager.
> Core Team: Creative Director, Film Director, Art Director, Art department, Talent, Clothing, Makeup, Assistants, Project manager.
Keep in mind:
> Time management is crucial.
> Communication should go trough project manager and to a smaller degree with the director.
> At this stage, trust is a must. Too much second-guessing will slow things down.
> The longer it takes, the more fatigue sets in, and the best choices can be missed.
> Be prepared for deviations from the set plan and execution.
Photo Shoot
> Preparation phase: Drawn or generated sketches of the desired output and Moodboards that show desired final look.
> On-set considerations apply the same way as for video production.
Digital Art, Illustrations, Copywriting
> Not all campaigns rely on photos or videos.
> Other creative routes are equally strong.
> At this stage, you’ll see initial sketches that either:
Get developed further after approval, or
Already appear close to the final look if the idea doesn’t require intricate techniques.
> Don’t fear simplicity. Simple visuals can work just as well or even better than big-budget productions.
Motion Videos
> At the start you will be presented with visual key frames
> After key frame approval will come draft videos.
> These evolve through several stages of polishing until the final product is ready.
> This process typically involves multiple review and refinement cycles.
Radio
> You’ll receive a copy with possible variations of the script, plus suggestions for music, sound effects, and the voice talent.
> Then comes recording, which is usually straightforward.
> Creatives will direct the voice talent and record different moods and intonations until the right fit is found.
Final Coverage Materials
> Once key assets are finalized, coverage materials will be created: banners, social media posts, stories, outdoor advertisements.
> At this stage, you should be only look for glaring mistakes.
> Leave the tiny details to the designer