What is strategy?
It is where you find the target to aim at. Without it, you are shooting blind with copy, designs, stories, and everything in between. The overall goal is to sharpen your aim and make sure your time and resources are used in the right places.
It is where you find the target to aim at. Without it, you are shooting blind with copy, designs, stories, and everything in between. The overall goal is to sharpen your aim and make sure your time and resources are used in the right places.
1. The Target audience
Reconfirm everything you have defined so far and use that as the starting point for your next steps.
2. The Vision
Decide what success looks like, what is the “mountain top” you’re climbing. This is your long-term aspiration, the reason your brand exists.
Example:
To make silence and sound feel equally beautiful.
3. Position Your Brand
Clarify where you stand in the market today. Find your unique place among competitors.
Example positioning:
Premium earphones for people who value clarity, comfort, and calm.
4. Craft the Mission
Translate your vision into a clear promise.
Example:
We design earphones that help people create their own sound bubble wherever they are.
Mission Essence:
Better sound. Better focus.
5. Evaluate the Market and find a gap
Study competitors: what they do well, what they do poorly and
find the under-served gap your business can fill.
6. Create the name
What will customers call you? The name should be simple, memorable, and preferably tied to your brand concept.
> Check if there already are no business that uses that name.
> Check if its domain is available.
7. Build the Strategic Route
Combine all the previous steps into a clear roadmap. Decide how you will move from where you are now to where you want to be.
> Decide how you will move from where you are to where you want to be.
Guiding principles
> Focus on clarity. Simple explanations are often the most truthful.
> Think brand. Just because you like Hawaian shorts doesn't mean they are right choice for a formal ball. The same applies to the brand. It's easy to get lost in own tastes and miss the mark that will connect with the consumer.