Choosing the Right Partnership
Building a brand is a large task, and to navigate it properly, you need people who really know what they are doing. Choosing the right agency, studio, or creative professional can make the road ahead smooth or grueling. Read this for some starting points in the decision process.
Needs vs Wants
Your wants may differ from what you actually need or what is possible. The simplest way is to be transparent about your budget. Then let the agency or creative guide you toward the most effective use of it.
Quality = Price
Budgets are rarely unlimited. It is always a balancing act between quality and cost. The same applies to creative professionals.
Knowing what truly lies behind the word “quality” when it comes to creative work will help you know who to choose.
Quality is:
> Time management
> Good communication
> Pro-active problem solving
> Strong understanding of your problem
> Strong creative vision
> Attention to details
The lower you go in price, the more likely some of these qualities will be weaker. That is not a rule without exceptions, but a helpful guideline.
How to know who is good?
In a field that is not fully quantifiable, knowing who is good is not always obvious. Here are questions you should ask:
1. Do they have a proven record of successful projects?
2. Do they have experience in the industry?
3. Can they give you past client references with successful projects?
4. Does your gut tell you that they can be trusted?
2. Do they have experience in the industry?
3. Can they give you past client references with successful projects?
4. Does your gut tell you that they can be trusted?
What brand needs?
This is a simple breakdown of thing that any brand needs. Keep in mind that agencies and professionals can have their own way of how they package these things and what they offer, and what is needed for the project in question.
There is no Brand without:
> Name
> Positioning
> Tagline
> Target audience
> Logo
> Typography
> Visual system
There is no Brand without:
> Name
> Positioning
> Tagline
> Target audience
> Logo
> Typography
> Visual system
What every small-to-medium brand needs
> Essential Strategy
> Essential Identity
What every small-to-medium brand needs, that wants to be seen
> Essential Strategy
> Essential Identity
> Focused Promotional image advertising
What every medium-to-big brand needs
> Advanced Strategy
> Advanced Identity
What every medium-to-big brand needs, that wants to be seen
> Advanced Strategy
> Advanced Identity
> Advertising Image campaign
> Essential Identity
> Focused Promotional image advertising
What every medium-to-big brand needs
> Advanced Strategy
> Advanced Identity
What every medium-to-big brand needs, that wants to be seen
> Advanced Strategy
> Advanced Identity
> Advertising Image campaign
What every medium-to-big brand needs, that wants to be seen, and sell
> Advanced Strategy
> Advanced Identity
> Advertising Image campaign
> Advertising Sales campaign