We have jumped, we have danced, and people have noticed us. Now begins the long game.
In today’s world of informational saturation, you must fight to stay in people’s minds. This is where strategy and visual identity carry the heavy load. They serve as the guiding light for creating day-to-day content that remains consistent.
Consistency in a brand’s voice and messaging is essential.
> People remember brands more easily if they can associate them with one clear feeling, idea, or solution.
> People remember brands more easily if they can associate them with one clear feeling, idea, or solution.
> Your ultimate goal is to get people to say to themselves:
“This brand is the solution to my problem.”
“This brand is the solution to my problem.”
Examples:
Coca-Cola (B2C)
Situation: “Today is so sunny, I want to go on a picnic with my family. We’ll need something to drink on this happy day.”
Long-story coding: “We are an integral part of happiness.”
Apple (B2C)
Situation: “I have an important meeting with important people. I want to exude competence and quality.”
Long-story coding: “We are used by people with ideas and success.”
Salesforce (B2B)
Situation: “ Our sales team is drowning in spreadsheets and disconnected data. We need a system that helps us organize leads and close deals faster. ”
Long-story coding: “ We are the essential tool for efficiency and growth in modern sales. ”